Zero Position Digital Marketing? Want to Know About It?
What does the term “zero position” means? More than 3 years ago, Google introduced something called “Zero Position” or “Featured snippet” in SEO and organic search digital marketing agencies malaysia. This is the exact answer to a search query that someone enters into a Google search. This search query must be in the form of a question.
If Google finds that the search query you entered is a question, it will start searching for the answer among the indexed pages and display the top-ranked one with the best ranking. If it does not find the answer in the required form, the zero position will not be displayed. This is important for digital marketing.
- Google is constantly improving the algorithm for finding the best answer, which is why the Zeros have changed frequently recently. However, the exact operation is no longer traditionally known však However, it is certain that the snippet must have the correct format. Excerpts in the range of 40 – 50 words are most often displayed in the Zero Positions. The snippet may not come from pages that appear on keywords on the first page of search results. There are times when the selected snippet appears from a page that appears significantly further in the search results. This means that Google doesn’t just select these snippets based on the relevance of the keywords and their matches.
- Therefore, the factors that are most likely to be absolutely key to placing the snippet in Zero Position are Click through Rate (CTR), Instant Rate, or Time on Site. These data are called “Engagement metrics” and to successfully display the zero position snippet, these values must be very above average. You can get acquainted with other concepts in the field of SEO at SEO optimization training.
What is viral marketing?
This is a technique of internet marketing, where we use the recipients of the message to spread the commercial message. It is a targeted activity that aims to spread the message among as many people as possible and arouse interest in them. Thanks to this, a large number of potential customers are reached with relatively low costs for the promotion of a commercial message.
Nowadays, social networks, especially Facebook, are most often used for dissemination. Commercial messages that users are to spontaneously redistribute must be imaginative, humorous, controversial, or targeted at basic human needs so as to encourage addressed users to share them further. It can be simple text messages, pictures, videos or entire websites. The addressed target group is important, through which we want to expand the contribution.
The dissemination of a successful viral contribution then usually takes place over a geometric series, so that a wider audience is involved very quickly. Very often, these are messages related to current events in society, or an otherwise interesting topic. The most successful form of viral contribution is video. However, success is never guaranteed in advance. According to the long-term average, viral contributions meet the required objectives, ie to address users for further dissemination of the contribution, in 15% of cases.